{"product_id":"what-is-post-branding-how-to-counter-fundamentalist-marketplace-semiotics","title":"What Is Post-Branding? : How to Counter Fundamentalist Marketplace Semiotics","description":"\u003cp\u003e\u003cb\u003ePart design experiment, part critical theory, part how-to manual, \u003ci\u003eWhat Is Post-Branding?\u003c\/i\u003e offers a creative counter to branding's neoliberal orthodoxy\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eBrands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?\u003c\/p\u003e\n\u003cp\u003eNow available in a hardcover edition, \u003ci\u003eWhat Is Post-Branding?\u003c\/i\u003e is a work of \"practical theory\" divided in four parts. The first section, DIS-BRANDED, consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, Mixed Messages, is a provocative visual essay illuminating the texts' main themes. The third section, Manual, presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with Context, which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFormat\/pages\u003c\/strong\u003e: hardback \/ 272 pages\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eISBN\u003c\/strong\u003e: 9789083682013\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Set Margins'\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eYear\u003c\/strong\u003e: 2026\u003c\/span\u003e\u003c\/p\u003e","brand":"Jason Grant, Oliver Vodeb","offers":[{"title":"Default Title","offer_id":55055309504845,"sku":"9789083682013","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0016\/9325\/3689\/files\/9789083682013.jpg?v=1791989152","url":"https:\/\/knygynas.biz\/products\/what-is-post-branding-how-to-counter-fundamentalist-marketplace-semiotics","provider":"Knygynas eureka!","version":"1.0","type":"link"}